Manchester Originals’ ambition from day one was to be a leader in The Hundred with purpose and impact at the heart, focusing on entertaining fans, championing inclusivity, being responsible and celebrating our community.

Today, Manchester Originals are proud to release its inaugural Purpose and Impact Report, the first of its kind in The Hundred. The report highlights our success and challenges and demonstrates our pursuit of victory on the pitch aligning with our commitment to driving positive impact off the pitch.

Purpose in sport is a reason for being beyond winning and profit alone. It’s a framework that guides decisions and it’s proven to drive brand value, staff engagement, innovation and commercial growth if done properly.

We will continue to push boundaries to be a leader in cricket, showing how driving impact can improve brand value and performance success.

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