The Hundred is delighted to announce a new partnership with CITIZEN Watch UK to become the Official Timekeeper of the competition.

Working closely with The Hundred, Citizen will raise awareness of its core Eco-Drive and Automatic Collections within the cricket community across England and Wales, supporting the company’s on-going strategy to enhance brand awareness amongst consumers.

Fans will see Citizen branding on the LED screens in stadia, as well as during the ‘Strategic Time Out’. Alongside this, Citizen and The Hundred will promote the partnership through digital communications, including a presence on The Hundred website and fan communications.

Over two million people have attended The Hundred across the first four years of the competition, with the women’s game once again breaking the global record for the highest attendance at a women’s cricket competition in 2024.

In total, 540,000 tickets were sold for The Hundred’s fourth year in 2024, with 31% of those fans women, 23% juniors, and 41% families, demonstrating the wide appeal of the competition.

Alex Perkins, Commercial Director of the ECB, said: “We are delighted to welcome Citizen as a partner of The Hundred. As we enter our fifth year, The Hundred continually aims to attract broader audiences and grow interest in our sport. Our partnership with Citizen will further support that ambition and we look forward to integrating the brand into our match day experience and across our digital platforms.”

Mark Robinson, Group Managing Director of Citizen Watch UK, said: "We are delighted to be starting this new partnership as the Official Timekeeper of The Hundred and we look forward to working with The Hundred team. The countdown to the competition this Summer gives Citizen an exciting opportunity to engage with fans and drive brand awareness as a new partner across The Hundred.”

The fifth year of the competition will get underway on Tuesday 5 August with a local derby double-header between London Spirit and Oval Invincibles.