The Hundred has today announced a new partnership with Chaiiwala, who will become the Official Chai Partner of The Hundred in 2023, in a first-of-its-kind partnership for cricket in this category.

The initial one-year collaboration will see The Hundred branding on all regular cups in Chaiiwala restaurants and stores across the UK, alongside events with The Hundred players, collaborations in ground and competitions on social media channels.

The Hundred returns this August for its third year. The action-packed, unmissable cricket competition fuses world-class cricket with blockbuster entertainment. 

Combining a short, fast format of cricket, with each game lasting less than three hours, and incredible entertainment beyond the sport, The Hundred is making cricket more accessible and reaching a broader audience.

JAMES BROWN, HEAD OF COMMERCIAL FOR THE HUNDRED SAID:

"It is hugely important that The Hundred continues to reach new audiences and partners such as Chaiiwala help the competition to do that. We love Chaiiwala’s brand, their limitless vision and what they have done to become a go-to restaurant for their customers. We are really excited to see how we can collaborate with Chaiiwala across year three of The Hundred."

TAYYAB AKHLAQ, DIRECTOR, CHAIIWALA SAID:

"We are excited to partner with The Hundred for its third season. Both The Hundred and Chaiiwala are brands that attract diverse, fun-loving audiences who want to enjoy a summer of cricket and chai! We look forward to our customers seeing their heroes both at matches and in Chaiiwala stores this Summer!"